Skip to content
CASE STUDY / 02Fabeeha Faz

A mathematics teacher,
turning fear into fun.

Fabeeha Faz has been teaching mathematics for over four years — first at Roots Millennium, now at Beaconhouse — to students aged roughly nine to seventeen. Her mission is quiet and specific: to turn the fear of mathematics into fun. Our task was to build the digital home for that mission — a place where parents feel trust before a single lesson begins.

ClientFabeeha Faz
IndustryPrivate Education
ServicesBrand, Web, Booking Platform
PlatformNext.js · Supabase
Timeline8 weeks
PHOTO 01
Homepage · Editorial hero
01The Story

From a student inspired by one teacher, to the teacher every student hopes to learn from.

Fabeeha discovered her passion for teaching mathematics after Grade 9. She was inspired by her own mathematics teacher, Sir Abbas — whose teaching style made mathematics clear, enjoyable and unforgettable. That single classroom shaped her ambition: to one day be the kind of teacher who could do the same for someone else.

Four years and two schools later, she is. Beginning at Roots Millennium and now teaching at Beaconhouse, Fabeeha works with students from roughly nine to seventeen — helping them build confidence alongside understanding, one lesson at a time.

PHOTO 02
About · Story spread
02The Challenge

Fear, not difficulty.

The real obstacle isn't the maths

Students rarely struggle because mathematics is impossible. They struggle because they are afraid of it — afraid of getting it wrong, afraid of being slow.

What parents are truly looking for

Parents are not simply searching for another tutor. They are looking for someone who can rebuild their child's confidence and create a healthy relationship with mathematics.

A healthy relationship with maths

The work is emotional as much as academic. Mathematics has to feel safe before it can feel interesting — and interesting before it can be enjoyed.

Trust, communicated before teaching

The website was designed to communicate trust before it ever tries to communicate teaching. Everything a parent reads is meant to lower the temperature, not raise it.

PHOTO 03
Research · Parent journey notes
03Our Approach

Five principles guided every screen.

PHOTO 04
Principles · Sketchbook
01

Build trust before teaching

Every screen is measured against a single question — would a parent feel confident placing their child's mathematics learning in these hands?

02

Replace fear with confidence

Students rarely struggle because mathematics is impossible. They struggle because they are afraid of it. The site sets a calmer tone from the very first scroll.

03

Structured, but enjoyable

Lessons follow a clear path — the language, imagery and pacing stay warm. Learning is meant to feel good, not to feel like a test.

04

Simple booking for parents

A trial lesson is a few considered choices, never a form. Parents can arrange a first session from a phone in under a minute.

05

Lasting relationships with students

The platform is built for students who stay for years — a home for a longer relationship with mathematics, not a checkout for a single lesson.

PHOTO 05
Approach · Composition studies
04Design System

A quiet, academic language.

The system is deliberately restrained — closer to a textbook or university prospectus than a consumer product.

Typography

A serif for headlines carries the editorial voice; a neutral sans handles interface text and forms.

Colour

White as the ground. Warm neutrals for surfaces. A single dark ink for text and action.

Spacing

Generous margins and long line-heights. The page breathes the way a well-set book does.

Cards

Hairline borders replace shadow. Elevation is implied through space, not styling.

Educational UI

Calendar, subject pickers and FAQ are given the same care as marketing pages — the product is the design.

PHOTO 06
System · Type & colour specimen
05Student Experience

How a student begins with Fabeeha.

  1. 01

    Discovery

    Most students arrive through a recommendation, an Instagram post, or a WhatsApp forward from a parent who has already seen the difference.

  2. 02

    Free Trial Lesson

    Every new student begins with a no-pressure trial — a first meeting to experience the teaching style before deciding anything.

  3. 03

    Choose a Format

    Once comfortable, students pick between one-on-one lessons for close attention or small batch classes for shared momentum.

  4. 04

    Stay in Touch

    Day-to-day communication with parents happens on WhatsApp, where updates, doubts and reminders travel easily.

  5. 05

    The Website as Home

    The site becomes the central place — for information, scheduling and booking new terms of study.

  6. 06

    Grow Together

    Students settle into a rhythm — often a longer relationship — moving from fear of mathematics to genuine curiosity.

06Mobile Experience

Designed on a phone, first.

Most families arrive through a link shared in a message. The mobile experience is not a scaled-down website — it is the canonical one, with every interaction shaped by thumb reach and a moment of a parent's attention.

PHOTO 07
Home · Mobile
PHOTO 08
Booking · Mobile
07Platform Features

A small platform, engineered end to end.

01

Teacher Profile

Credentials, approach and a warm, human introduction.

02

Subjects

Curriculum coverage across GCSE, A-Level and undergraduate maths.

03

Booking

Trial and recurring lessons in a single, unhurried flow.

04

Availability

Real-time schedule pulled from the teacher's calendar.

05

Calendar

Google Calendar and Meet integrations — no third apps to install.

06

FAQ

The five questions every parent asks — answered before they ask.

07

Contact

A short, considered form for anything the booking flow can't resolve.

08Technology

A modern, boring stack.

Chosen so the platform stays fast, cheap to run and easy for a small team to maintain — for years, not weeks.

Next.js
TypeScript
Tailwind CSS
Google Calendar API
Google Meet
Supabase
Resend
Vercel
09Success Story

From fear to curiosity.

For Fabeeha, success isn't a grade at the end of a term. It looks like this.

Meet Minsa

One of Fabeeha's students, Minsa, was academically strong in every other subject — yet feared mathematics deeply. The fear, not the maths, was the real problem.

Confidence first

Rather than opening with formulas, Fabeeha spent the first weeks rebuilding Minsa's confidence — permission to be curious, permission to be slow, permission to enjoy it.

A voluntary summer

Eventually Minsa asked, on her own, to study Additional Mathematics through the summer holidays — exploring topics like logarithms simply because she wanted to learn more. That, for Fabeeha, is what success looks like.

Beyond the Classroom

Patience, creativity and attention to detail — outside the classroom, too.

Outside teaching, Fabeeha enjoys painting, cooking and decorating her home. These are quiet, meticulous crafts — the same patience, creativity and attention to detail that students feel in her classroom every week.

10Future Vision

To become the teacher every student hopes to learn from.

Fabeeha's long-term goal is simple, and singular. The website has been designed to support that vision — making her teaching more accessible through one-on-one lessons, small batch classes, and, in time, structured online courses that reach students beyond her city.

11Project Gallery

A closer look at the pages.

PHOTO 09
PHOTO 10
PHOTO 11
PHOTO 12
PHOTO 13
PHOTO 14
12Final Reflection
I am here to turn the fear of mathematics into fun.

— FABEEHA FAZ

This project was never about building another tutoring website. It was about building a digital platform that reflects a teacher's philosophy, earns parents' trust, and helps students discover confidence in mathematics — one lesson, one student, one small victory at a time.

13Closing

More stories,
coming soon.

We're preparing writeups of the platforms and internal systems we've shipped for hospitality, media and consumer brands. In the meantime, we'd be glad to talk through what we could build with you.

All case studies